Clay Solutions PartnerThree crumbs, one trail.
The wordmark is set in Source Serif 4 Bold and followed by three dots that grow, the last one orange.
Wordmark and mark.
Clear space
Keep a margin around the wordmark at least the width of the large orange dot.
Minimum size
Wordmark at least 80px wide on screen. Below 80px, use the mark, at least 16px.
Keep it whole
Don't recolour the dots, add gradients, outlines or shadows, or set the word in another font.
Ink and paper, one accent.
Everything sits on warm black or warm cream. Orange is the one accent. The play colours are only for telling plays apart in diagrams and data.
Play colours, for diagrams and data only
One serif, one sans, one mono.
All three are open-source Google Fonts, so they can be used anywhere: site, decks, documents.
Headlines and big numbers.
Reasons to talk.
Body text and buttons.
Every account in your market, every day.
Labels, captions and data.
ROLE SWITCH · 2 DAYS AGO